How LinkedIn can be used for Digital or Social Media Marketing?


LinkedIn hosts 740 million users. These are more professional and senior decision-makers as compared to other social media audiences. The important point is that how can you use the LinkedIn platform for the Marketing of your business? As a campaign manager, you need to make sure your advertising campaigns are utilizing this opportunity to reach the right LinkedIn audience.

The advantage of the LinkedIn platform is,

•              Target  your audience by profession

•              Get  conversions fast

•              Create LinkedIn ads according to matched audience

•              To reach a business-oriented and rational audience

Marketing over LinkedIn is two step process

1.            Set a LinkedIn campaign

2.            Create LinkedIn ads

Effective LinkedIn Advertising Campaign

Define Campaign Objective

First of all, you have to identify the purpose of your LinkedIn advertising campaign. Identifying the objective of your campaign helps you to meet your advertising goals and make sure relevant reporting.

Set LinkedIn ad audience

After setting an objective of your ad campaign, LinkedIn allows targeting a specific audience by choosing different categories to show LinkedIn ads to your targeted LinkedIn audience. For example you can select any of given languages as LinkedIn offers 20 Languages. You can select your desired location where you want to show your ads to the right audience. You can meet the desired audience choosing by.

•              Demographics

•              Education

•              Industry

•              Interest

Select LinkedIn ad format

Decide what type of ads you want to create. There are different types of ads

•              Sponsored Content

•              Message Ads

•              Dynamic Ads

•              Text Ads

Set LinkedIn ad Budget and schedule

Before investing money in ads analyze the output of each campaign. Target always exact niche and relevant groups for showing ads. Set a particular date for the campaign.

Keep Record of Conversion Tracking

The effective process of LinkedIn Marketing is to keep of track your LinkedIn campaign.

Although it’s an optional step in a LinkedIn ad campaign but it can boost your business. It will notify you about people what action they have taken after seeing your ads.

How to Create LinkedIn Ads?

After setting LinkedIn ad campaign you have to create your ads and select ad type for your campaign               

. You need to click on create new ad.there are some steps to create ads.

  • Ad image, Insert graphic which will show to your audience. Image should be in JPG or PNG form. Its size should not exceed 2MB.
  • Ad Headline, choose well descriptive message which will easy to understand your audience. It should  not more than 25 characters
  • Descriptions, write suitable body texts to present the message what do you want to offer your audience. Description should not longer than 75 characters.
  • Ad URL, target ad URL where your targeted audience will click the ad. Make sure you picked accurate URLs.

Don’t forget to include the CTAs button by offering (download now, click here for more samples)

After creating, click (create) you will be directed back to a previous campaign where you can create more ads and launch an advertising campaign. Always use copy that creates value to your audience. Decide carefully what type of content in your ad campaign will influence the audience.

Final Thoughts

LinkedIn Advertising Campaign is most expensive as compare to the other social media competitor platforms. The minimum cost of creating an advertisement campaign on LinkedIn is $10 by comparison with other digital advertising platforms. But still, it’s a high-sale conversion ads platform. Advertising through LinkedIn ads generates bigger ROI.

Also See “10 things in tech you would like to Know today“.


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