If you’re considering email as an outdated way of marketing strategy, you need to know the truth of the research. There are 4 billion worldwide users of Email in 2020.
Despite Messenger, Chabot, Artificial intelligence, and chat apps, Email is still a very strong tool of professional communication.
We check our email inbox daily; there is a flood of emails in it. But we open only those emails which compel us in a good way.
Email Marketing is an effective way of digital marketing. But choosing the right email marketing strategy has a significant impact on successful marketing strategy. Let’s move to explore the process of successful Email marketing campaign.
1. Develop an email list
First of all, you have to develop your email list of users to whom you would send email. But the question is how can you build an email list? Simply you can add a banner or form on your website’s page, ask people to subscribe for getting newsletter and updates etc.
There are many ways to convince people to subscribe your website and getting email addresses.
You can offer some incentives to incite users to put their email addresses.
- Free download
- Weekly newsletter
- Free eBook download
- Personality test
- Quizzes & puzzles solving
In this perspective, copywriting has super significance.
2. Content Matters
When you’ve got an email address, next focus on your content quality as well as quantity.
Make a plan, to send your email follow-up.
Your initial follow-up should be sent instantly. Introductory emails should include long details and also clear your purpose of sending emails.
Keep it in mind; don’t forget the sales perspective of emails. Write engaging emails which would boost your conversions ratio.
Address your subscribers politely and respectfully. Create a valuable relationship, don’t forget that you‘re a guest in the inbox of your subscribers. Act like a guest; don’t cross your limits and boundaries set by the host. Otherwise, they will unsubscribe. Schedule your emails; don’t send too many emails in a day.
3. Email automation and segmentation
When you are just starting to email list, it is easy to respond individually. But when you get a bulk of subscribers, it is complex to manage and respond to them accordingly
Email automation is the best option to run your successful email marketing campaign. You can send out multiple emails to that you schedule in advance.
A strong email marketing strategy offers segmentation. Under segmentation, you divide your subscribers basis on their;
- Product, purchase/purchase not
- Email list( daily,weekly,bi-weekly,monthly)
You can personalize your message with simple things like name, location, or product that they were looking for or purchased. Paid ads give you chance to target more specific targeted audience that is not only viewing mails of updates of both products and sales also.
4. Email Analytics
After implementing the email marketing strategy, an expert marketer always keep check and balance of marketing campaign. It is important to check email open rate, click through-rate or unsubscribes.
Analytics displays how many people open your email and take to action button.it determines the conversions.
Make sure your unsubscribe rate is low. It depends completely on good copywriting, value relationship.
Email marketing is a right marketing strategy. Email automation and segmentation are best options to use this powerful marketing platform. It’s totally expectations based strategy. Now it’s your decision to what expectation you want in reality. Nowadays every social media platforms inundated with advertisement, don’t exceed to send email more than 1 in a day.