With COVID-19, smartphones and the Internet have been disrupted all over the world. Technology has engineered possibilities in a digital spectrum that never existed two decades ago. Digital marketing has surfaced as a necessity for every business in order to stay ahead of the competitive curve. In this post, I will explain the sense of digital marketing and my best strategies for promoting content on the Internet.
What is Digital Marketing?
It’s the promotion of your business, be it a product, service, or brand on digital media. Promotional platforms include websites, email marketing, promoting search engines and more. Let’s talk about this in detail.
1- Identify your niche, product/service.
To promote your business, you first have to identify your business. A unique name, business identity is a major factor in promoting your brand.
2- Market research/ Identify the target population.
It is very important to know your audience and identify potential future clients who may be of interest to your business. One of the best ways to learn about your audience is to do a survey. I usually use Google Forms to identify prospects who may be interested in my business.
This is the latest survey I did using the Google form and shared the spreadsheet with my social media audience.
3- Website (the website is essential for your own corporate digital marketing)
Everyone in the digital era should have a website and the basis of a website should be built on a reliable hosting company. A website needs to showcase your business clearly and must have an accessible contact form to enter leads.
A website must have three things
- Email Membership Form.
- Push notification
- Facebook Pixels
- Setup Analytics (Google Search Console)
To learn more about your website traffic. The exact search keywords they’re doing on Google to access your website, their demographics, it’s very important to install Google Analytics and Google Search Console.
Obtain an online payment gateway.
For me, https://getsafepay.pk/ is a one-stop shop for the integration of the payment gateway onto my website. The website is easy to sign up and the code for accepting all credit cards on the website is easy to integrate too.
Advertise the website through other websites.
Search around web sites with huge traffic in your company. Contact them and ask for their permission to submit a story about your company. This can be done with major blogs too that usually accept sponsored positions.
E-mail Marketing (Create your e-mail list).
People often think of e-mail marketing as not working. That’s not the truth. Email marketing is always one of the most instrumental means of marketing your company to your loyal customers that have subscribed to your email newsletter. You can show them new deals, sell affiliate products and raise awareness at your company.
SEO/Google My organization.
Search engine optimization, or search engine optimization, is very important. Individuals use the Google search engine to find Web sites. If your website is categorized for company-related keywords, lead lands on your destination page and can be converted to a customer.
Google My Business is a big player. It puts your business on Google Map, making it easy for local clients to find your business.
Google advertisements are one of the best ways to advertise on the Google search engine for your company-related keywords.
4- Learn writing skills.
Writing is extremely important. By writing efficient sales and marketing copies, prospects are more likely to convert to sales. A good selling copy captures the interest of users and persuades them to act and buy your product or service.
5- Social Media Marketers.
Social Media Marketing in Pakistan is becoming popular as most businesses are turning to the internet to find customers. Social media marketing is an effective way to help small businesses to generate sales online.
Here are the biggest social media platforms that can generate huge traffic for your company.